Campfire Labs
Campfire Labs creates research-led content, data reports and earned media coverage for fast-moving B2B tech companies, offered as monthly retainers or packaged research reports.
Campfire Labs describes itself as creating content that buyers trust: original research, data journalism, earned coverage and content built for credibility. Its services page states that it helps fast-moving B2B tech companies turn content into pipeline. Its about page says it has built this work for teams at Dropbox, Notion, Adobe, Lattice and Salesloft.
Its services fall into four groups: content strategy, content and media creation, market research and data, and earned media. Strategy covers content audits, persona research, editorial calendars and SEO plus AEO strategy. Research covers survey design, data acquisition, analysis and visualization, and earned media covers byline and op-ed placement and trade publication pitching.
A research report package covers fielding the research, writing a report with SME interviews, designing it and planning its distribution.
It states that Clearbit's first microsite netted $30,000 MRR, and that its work helped Spekit launch the digital enablement category with a ghostwritten book and microsite.
Its about page states the company was founded in 2018 and has 12 full-time employees. It also states that it has switched to a 4-day work week and is off on Fridays.
Packaged offers, as the agency names them
- Embedded Partnership: An ongoing monthly retainer covering content strategy, production, distribution, earned media and measurement.
Who it fitsOpinion, not a ranking
From its own pages, Campfire Labs serves fast-moving B2B tech companies, and its named clients are software businesses. It describes its work as turning content into pipeline, covering strategy, original research, content production and earned media. Its pages describe engagements either as an ongoing monthly retainer or as a packaged research report. Its research sprint is described as suited to businesses that have never run original research and want proof it works before committing to a program. Its pages also describe executive thought leadership and ghostwriting work for founders and chief executives.
Who it fits (our reading of its own pages; opinion). Written from the agency's own pages listed below. How we write these
Sources
- Campfire Labs — Credibility that converts, 23 October 2026
- Campfire Labs — About Us, 23 October 2026
- Campfire Labs — Services, 23 October 2026
- Campfire Labs — Customer Stories, 23 October 2026
- Campfire Labs — Projects, 23 October 2026
- Campfire Labs — Get in touch, 23 October 2026
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