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AEO and AI search visibility

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Last verified 23 October 2026.

Foundation Marketing

Foundation Marketing is an AI visibility and GEO marketing agency that helps B2B tech and SaaS companies drive pipeline through visibility in LLMs.

Foundation Marketing describes itself as an AI visibility and GEO marketing agency that helps ambitious brands and enterprise companies drive pipeline through visibility in LLMs. Its pages say it serves technology companies, including B2B SaaS, AI companies, martech, cybersecurity, developer tools and data and analytics. It also lists professional services, manufacturing, higher education and enterprise technology under Who We Serve.

Its services are grouped into growing AI visibility, building authority, generating pipeline, and measuring and scaling. They include Generative Engine Optimization strategy, technical SEO, LLM advertising, content distribution, digital PR, demand generation, paid media and attribution and analytics. Its channels include Reddit marketing, YouTube marketing, social media marketing, Google Ads, Reddit Ads and LinkedIn and Meta Ads. Its content strategy page lists full content strategy engagements, content marketing and SEO audits, and an ongoing strategy partnership, and says each strategy starts with buyer and category research.

Its AI visibility page states that its work has helped clients see more than 200% increase in citations across Perplexity, Claude, Gemini and ChatGPT. The same page names Paychex, Bitly and Buildxact among the brands it supports. Its case studies page describes work for a construction management platform, an InsurTech company, an event management SaaS and a home services software platform. These results are the agency's own claims.

The agency's about page says it has operated since 2014, and its leadership page says founder Ross Simmonds started it as a one-person agency in Canada. Its contact page gives a US address at 1650 Market Street, Philadelphia, and a Canada address in Dartmouth, NS.

Who it fitsOpinion, not a ranking

From its own pages, Foundation Marketing appears to serve B2B technology companies, including B2B SaaS, AI companies, martech, cybersecurity and developer tools, as well as professional services, manufacturing, higher education and enterprise technology firms. Its pages describe ambitious brands and enterprise companies, and name Paychex, Bitly and Buildxact among the brands it has supported. The problems it takes on centre on driving pipeline through visibility in LLMs, getting cited across ChatGPT, Gemini, Claude, Perplexity and AI Overviews, and building a presence on Reddit, a platform its pages call hostile to corporate marketing. Its services also cover technical SEO, content distribution, demand generation, paid media, executive visibility and attribution. Clients can engage for a strategy package of buyer research, category analysis and a prioritized roadmap, or have the team work alongside an in-house team year-round, refining the roadmap as the data comes in.

Who it fits (our reading of its own pages; opinion). Written from the agency's own pages listed below. How we write these

Sources

  1. AI Visibility Agency for B2B Tech & SaaS | Foundation, 23 October 2026
  2. AI Visibility Agency for B2B Tech | Pipeline via LLMs, 23 October 2026
  3. Content Marketing Strategy For B2B SaaS | Foundation, 23 October 2026
  4. About | Foundation -- AI Visibility Agency, 23 October 2026
  5. Our Leadership Team, 23 October 2026
  6. Contact Information | Foundation Marketing, 23 October 2026
  7. AI Visibility Case Studies | Foundation, 23 October 2026

Also in AEO and AI search visibility, A to Z

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Is something here wrong or out of date? An agency can claim this entry by proving it controls foundationinc.co, and anyone can send a correction through the corrections page. The description stays ours; facts change when the agency's own pages do. How claims and corrections work.