Common Ground
Common Ground is a senior-led B2B agency that aligns AI visibility, search and paid media to drive qualified pipeline growth.
Common Ground describes itself as a senior-led B2B AI, SEO and Paid Media agency. Its pages say it helps complex B2B brands turn AI discovery, organic search and paid media into measurable pipeline and revenue impact. Its services page says it is built for B2B marketing leaders, small to mid-sized marketing teams, and founders, CEOs and C-suite.
Its services page covers SEO, PPC and Paid Social, along with a GEO service for appearing in tools such as Google AI Overviews, ChatGPT and Bing Copilot. Its PPC page states the work runs across Google Ads and Microsoft Advertising. The agency states that clients work with the people shaping strategy and execution, with no junior handoffs and no account layers.
On pricing, the agency lists Growth Foundations from 3,500 pounds a month, Growth Partner from 5,000 pounds a month and Growth Function from 7,500 pounds a month. It also lists Growth Strategy from 3,500 pounds a month or as a one-off project, and Paid Media from 1,500 pounds a month plus 10% of media spend. Its homepage says it does not lock clients into long-term contracts and that its minimum engagements are short.
Its case studies page names Arts University Bournemouth, Veolia, DigitalXRAID, Skill Dynamics and Hyland among its clients.
Its site lists offices in Oxford, Birmingham, Liverpool and Manchester, and names the trading entity as MTDB Ltd t/a Common Ground.
Packaged offers, as the agency names them
- Growth Foundations: An engagement model in which Common Ground defines and executes a client's key growth priorities.
- Growth Partner: An engagement model in which Common Ground leads a client's growth strategy and implementation.
- Growth Function: An engagement model in which Common Ground becomes a client's embedded growth function.
- Growth Strategy: An advisory engagement in which Common Ground provides strategic direction and oversight.
Who it fitsOpinion, not a ranking
From its own pages, Common Ground serves B2B brands, including complex B2B companies, with client work described across SaaS, technology and e-learning. Its services page says it is built for B2B marketing leaders, small to mid-sized marketing teams, and founders, CEOs and C-suite. The pages describe problems such as over-reliance on one channel, often paid, which drives rising acquisition costs. Clients can engage through monthly models, from advisory work to an embedded growth function, and the agency says it does not lock clients into long-term contracts.
Who it fits (our reading of its own pages; opinion). Written from the agency's own pages listed below. How we write these
Sources
- B2B AI Visibility, SEO & Paid Media Agency | Common Ground, 23 October 2026
- B2B SEO, PPC & Content Marketing Services // Common Ground, 23 October 2026
- B2B PPC Agency for Lead Generation & ROI // Common Ground, 23 October 2026
- B2B SEO, PPC & Content Marketing Services // Common Ground, 23 October 2026
- B2B Case Studies & Success Stories // Common Ground, 23 October 2026
- About Common Ground // Your B2B Growth Partner, 23 October 2026
- B2B SEO Agency for Pipeline Growth // Common Ground, 23 October 2026
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