CMO Tribune
Fractional CMO firms

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Last verified 23 October 2026.

Kalungi

Kalungi is a B2B SaaS marketing agency.

Kalungi is a B2B SaaS marketing agency. Its full-service offer states that it suits SaaS leaders at $5M to $50M ARR, and its fractional CMO page is aimed at SaaS leaders who have outgrown founder-led marketing.

Its paid media page states that it uploads ABM target account lists into ad platforms and feeds closed-won data back into Google and LinkedIn.

The DataGuard page states a 330% increase in MQLs, $4M in qualified pipeline and nine marketing hires over a full marketing engagement. Its homepage states that it drove $4.7M in pipeline for CPGvision, and its customer page states that Aware360 cut sales cycles from 6 months to 45 days.

The team includes Associate CMOs and specialists in ABM, automation, paid media, SEO and content, and web development.

Packaged offers, as the agency names them

  • Full Service: Kalungi runs the go-to-market engine for the client with a team of 10 or more people.

Who it fitsOpinion, not a ranking

From its own pages, Kalungi serves B2B SaaS teams, and the pages name FinTech and EdTech among its industries and say it works with every stage of the growth journey. One page describes its fit as SaaS leaders at the higher-revenue end of the growth journey who want pay-for-performance and speed, and another speaks to leaders who say they can't afford what they need in-house or are working on a high impact project such as a product launch, rebranding or new website. The pages describe taking on go-to-market strategy, positioning, messaging and ICP, plus paid social and demand gen, SEO, websites, HubSpot, tech stack and automation work, and the friction when Marketing says yes and Sales says no. A client can have Kalungi do it for them with an Associate CMO and execution team, do it with them as an embedded team, or take the playbooks to execute independently, and CMO Coaching is also listed. The pages also describe helping clients hire and train a permanent in-house team so they can take the keys back.

Who it fits (our reading of its own pages; opinion). Written from the agency's own pages listed below. How we write these

Sources

  1. Our team | Kalungi's B2B SaaS marketing team, 23 October 2026
  2. Instant-On, Full-Service Marketing Leadership + Execution for B2B SaaS Companies | Kalungi, 23 October 2026
  3. Fractional CMO Agency and CMO-as-a-Service for B2B SaaS | Kalungi, 23 October 2026
  4. B2B SaaS Marketing Agency for Predictable Pipeline and Growth | Kalungi, 23 October 2026
  5. Paid Media and PPC Management Services for B2B SaaS Companies | Kalungi, 23 October 2026
  6. HubSpot RevOps Automation Services for B2B SaaS Companies | Kalungi, 23 October 2026
  7. How DataGuard Achieved 330% MQL Growth with Kalungi, 23 October 2026
  8. Customer Success Stories & Testimonials | Kalungi, 23 October 2026

Also in Fractional CMO firms, A to Z

Ari Digital (on Take the Market), Chameleon Collective, Chatterbuzz Media (on Take the Market), Chief Outsiders, CMOx, Heinz Marketing (on Take the Market), i.e. Consulting, Mahdlo, MarketerHire, Mind the Gap, NoGood (on Race to Scale), pitchblende, StubGroup (on Take the Market), The Marketing Blender

Is something here wrong or out of date? An agency can claim this entry by proving it controls kalungi.com, and anyone can send a correction through the corrections page. The description stays ours; facts change when the agency's own pages do. How claims and corrections work.