CMO Tribune
Fractional CMO firms

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Last verified 23 October 2026.

Mind the Gap

Mind the Gap Services provides fractional and interim C-level marketing, sales operations and product strategy to SaaS startups, VC and PE portfolio companies, and self-funded businesses.

Its home page names Femtech, food, health, and sustainability/climate portfolio startups and self-funded businesses as its focus.

Its marketing strategy page says an engagement begins with an assessment of objectives, KPIs and assets, and that it then builds a marketing playbook covering product-market fit, ideal customer profiles, vendor and agency management, omni-channel marketing, risk assessment and competitive analysis. Its sales operations page describes pitch deck creation and analysis, alignment with marketing and product strategy, and an integrated marketing and sales operations playbook. Its product strategy page lists a roadmap, customer personas and journeys, a product go-to-market plan, beta programs and feedback programs.

For self-funded businesses, the firm describes a microfractional CMO who works a set number of hours per week through an Accelerator experience, with networking opportunities and upskilling webinars. Its fractional CMO page states that engagements are flexible, with no long-term contract needed.

Its home page carries quotes attributed to people at Bitly, Rodan and Fields, and RTL AdConnect. Its about page states that co-founder Sarah scaled marketing teams to achieve $100M in Annual Recurring Revenue (ARR).

Its about page names Sarah and Helena as the Co-Founders of MTGS. It describes Sarah as a marketing operations and growth leader with over 15 years of experience and Helena Fowler as a senior marketing and product strategy leader with two decades of experience.

Packaged offers, as the agency names them

  • MTGS Microservices: A microfractional CMO offer for owners of self-funded businesses.

Who it fitsOpinion, not a ranking

From its own pages, Mind the Gap Services serves SaaS startups and small businesses, with a stated focus on Femtech, food, health, and sustainability/climate companies. It describes VC and PE portfolio companies whose founders and CEOs are approaching important milestones. It also describes self-funded business owners who want access to C-level skills and right-sized marketing and sales operations support. Its pages say it takes on problems such as cross-departmental alignment between marketing and sales, hiring advice, product-market fit and expansion strategy. Clients can engage through fractional or interim executive support, a microfractional CMO, or custom packages.

Who it fits (our reading of its own pages; opinion). Written from the agency's own pages listed below. How we write these

Sources

  1. Mind the Gap Services, 23 October 2026
  2. Who We Work With - Mind the Gap Services, 23 October 2026
  3. Marketing Strategy - Mind the Gap Services, 23 October 2026
  4. Sales Operations - Mind the Gap Services, 23 October 2026
  5. Product Strategy - Mind the Gap Services, 23 October 2026
  6. Fractional CMO Services | Part-Time Chief Marketing Officer for Growth - Mind the Gap Services, 23 October 2026
  7. About - Mind the Gap Services, 23 October 2026

Also in Fractional CMO firms, A to Z

Ari Digital (on Take the Market), Chameleon Collective, Chatterbuzz Media (on Take the Market), Chief Outsiders, CMOx, Heinz Marketing (on Take the Market), i.e. Consulting, Kalungi, Mahdlo, MarketerHire, NoGood (on Race to Scale), pitchblende, StubGroup (on Take the Market), The Marketing Blender

Is something here wrong or out of date? An agency can claim this entry by proving it controls mindthegapservices.com, and anyone can send a correction through the corrections page. The description stays ours; facts change when the agency's own pages do. How claims and corrections work.