CMOx

CMOx, short for CMO Exponential, sells fractional CMO services to business owners and to private equity groups. Its pages describe a fractional CMO as an executive-level marketing leader who provides strategy, guidance and team development on a flexible, part-time basis. Its site also has sections for franchises, SaaS companies and startups, and a second audience of marketers who want to become fractional CMOs.

The responsibilities its pages list for a fractional CMO include strategic planning, multi-channel campaigns covering SEO, paid media, email, social and content marketing, team leadership, market analysis, customer experience and KPI reporting. The firm states that clients get a team of vetted marketing strategists, not a solo marketer.

For business owners it names three engagements. CMO Engaged starts at $7,000 a month for about ten hours a week inside the organization. CMO Half-Day Consult starts at $5,000 and centres on a four-hour strategy session using the Functional Marketing Framework. CMOx Advisor starts at $3,000 a month with twice-monthly sprint planning calls and a six-month minimum commitment. The first two are described as a fit for companies with annual income of at least $1 million.

On results, its team page states that founder Casey Stanton created the Functional Marketing Framework while acting as a part-time CMO for two companies, and claims it turned a failing 7-figure business around in 4 months. Its workshop page also states that Stanton has spent six years coaching more than 750 fractional CMOs. CMOx is a US-based organization with a team scattered across the states.

Packaged offers, as the agency names them

• CMO Engaged: A fractional CMO spends about ten hours a week inside the client organization, starting at $7,000 a month.
• CMO Half-Day Consult: A half-day consultative strategy session starting at $5,000 a month.