Wolff Olins

Wolff Olins describes itself as a global brand consultancy. Its work page states that it partners with ambitious leaders at pivotal inflection points, from global icons to trailblazing start-ups. Its pages tag client work across sectors including financial services, sports, consumer goods, food and drink, travel and hospitality, health, retail, media and entertainment, culture and education, tech and non-profit.

Its services are organised under three headings: Brand, Culture and Experience. Brand covers insights and measurement, purpose and brand strategy, brand architecture and portfolio strategy, verbal identity, visual identity, and activation and governance. Culture covers employee value proposition, culture strategy and leadership narrative, employer brand expression, change and learning programs, and workplace branding and experiences. Experience covers experience strategy, experience innovation, experience ecosystem design and experience implementation. Its team page lists strategy, design, engagement management and operations staff.

In its Decathlon case study, the agency states it worked to transform a retailer brand into a global sports brand that could adapt across 70 markets, 85 sports and 4 practice levels, and that a portfolio of 85 brands was streamlined into one. In its Lloyds case study, it states the new positioning was Lloyds moves everyone forward, flexible across B2C and B2B.

Wolff Olins has offices in London, New York, San Francisco and Los Angeles. Its work page refers to more than 60 years of transforming brands, and its homepage notes a 60th anniversary.