Instrument

Instrument describes itself as a digital-first design agency where creativity meets technology. Its homepage states that it makes brands, products, websites, and campaigns, designing across brand, product, and marketing so every touchpoint tells the same story.

Its services are organised in three areas. Brand work covers brand strategy and architecture, naming and verbal identity, identity and design systems, agentic branding, brand tooling, activations and events, and consumer and market research. Marketing work covers website design and development, integrated marketing strategy, brand platforms, brand campaigns, product and growth marketing, social and paid marketing, creator and community management, content strategy, full-service content creation, content production systems, and audience research. On how it works, its about page says designers code, developers design, and strategy and craft sit in the same room, which it says removes handoffs.

Its pages name select clients including Nike, Google, Oura, ServiceNow, EA, Netflix, Spotify, Microsoft and Stripe. Its work pages feature a Nike digital design system, a ServiceNow brand system, an Uber For Business campaign, and a Microsoft generative AI storytelling project. A quote on its services pages from a Stripe creative director states that working with Instrument got Stripe through one of its most ambitious undertakings.

Its about page states that the agency has been working for more than 20 years and has 350+ employees with access to specialists across the Stagwell network. It lists offices in Portland and New York, plus remote, and its contact page gives Portland and New York addresses.

Packaged offers, as the agency names them

• Build Week: Build Week is Instrument's creative sprint for social impact.