Emotive Brand
Emotive Brand is a brand strategy and design firm for B2B technology and AI companies, covering positioning, narratives, identity, go-to-market and launch.
Its pages state that it has spent 17 years helping the market recognize what its clients have built.
Its services page lists brand strategy, B2B tech positioning, strategic narratives, visual identity, verbal identity, employer branding, go-to-market strategy, digital brand experiences, and launch and rollout. Its core offering is Recognition Readiness, which works through three connected components that create a continuous cycle.
Its Moveworks case study states that the firm helped Moveworks launch out of stealth in 2019. It also states that ServiceNow completed its $2.85 billion acquisition of Moveworks in December 2025. Its homepage claims that 9 of 47 VC-backed clients went on to become unicorns. Its work page names clients including Marqeta, Verkada, Western Digital, Silverfort, LiveRamp and Varicent.
Its about page states that Tracy Lloyd and Bella Banbury started Emotive in 2009.
Who it fitsOpinion, not a ranking
Its pages describe helping the market recognize what a company has built before the moments that define value. Its founder describes working with founders and leadership teams at B2B technology and AI companies. Its services page speaks to clients building a new brand, repositioning in a shifting market, or aligning culture with vision.
Who it fits (our reading of its own pages; opinion). Written from the agency's own pages listed below. How we write these
Sources
- B2B Tech & AI Brand Strategy and Design Firm | Emotive Brand, 23 October 2026
- Brand Strategy Services for B2B Tech & AI | Emotive Brand, 23 October 2026
- Work | B2B Brand Positioning, Strategy & Design | Emotive Brand, 23 October 2026
- Moveworks 2025 - Emotive Brand, 23 October 2026
- About | Women-Led, Emotionally Intelligent Team | Emotive Brand, 23 October 2026
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Is something here wrong or out of date? An agency can claim this entry by proving it controls emotivebrand.com, and anyone can send a correction through the corrections page. The description stays ours; facts change when the agency's own pages do. How claims and corrections work.