CMO Tribune
Brand strategy and positioning

Listed alphabetically with every other agency in Brand strategy and positioning. Nobody pays to be listed.

Last verified 23 October 2026.

Lippincott

Lippincott is a global brand, experience and marketing consultancy that works with CMOs and marketing leaders on brand challenges.

Lippincott describes itself as a global brand, experience, and marketing consultancy. Its pages state that it helps CMOs and marketing leaders cut through complexity and tackle their hardest brand challenges to drive measurable growth. It says its clients span finance, healthcare, manufacturing, technology, and consumer products and services, and that it also partners with startups and spinoffs.

Its solutions cover brand, growth, marketing, engagement and activation. Its marketing strategy work covers demand generation, brand measurement, brand loyalty strategy, marketing operating model, product marketing, sales enablement, brand valuation and campaigns. Its team is described as brand strategists, content strategists, designers, creative writers and software engineers.

Its about page states that its brand consultancy has shaped brands including Coca-Cola, Samsung, Starbucks and Delta.

The about page states that Lippincott was founded in 1943 and is part of Oliver Wyman. Its site lists offices in New York, San Francisco, London, Dubai, Sydney, Singapore, Hong Kong, Shanghai and Seoul.

Packaged offers, as the agency names them

  • Brand Aperture: Brand Aperture is a suite of tools that measure brand performance.

Who it fitsOpinion, not a ranking

From its own pages, Lippincott addresses CMOs and marketing leaders facing difficult brand challenges. It states that it works with businesses in finance, healthcare, manufacturing and technology, as well as consumer products and services. It also says it partners with startups and spinoffs. Its pages describe help with launching, merging, acquiring, refreshing or spinning off a brand. Its marketing strategy work addresses marketing operating models, demand generation and sales enablement.

Who it fits (our reading of its own pages; opinion). Written from the agency's own pages listed below. How we write these

News, from the agency's own pages

Sources

  1. Lippincott: A leading brand, experience, and marketing consultancy, 23 October 2026
  2. About Lippincott | A leading brand, experience, and marketing consultancy, 23 October 2026
  3. Build and Revitalize Brands, 23 October 2026
  4. Drive Marketing Strategies, 23 October 2026
  5. Solutions | Lippincott, a leading brand, marketing and experience consultancy, 23 October 2026
  6. Get in Touch | Lippincott, a leading brand, marketing and experience consultancy, 23 October 2026
  7. Our People, 23 October 2026
  8. Work | Lippincott, a leading brand, experience and marketing consultancy, 23 October 2026

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Is something here wrong or out of date? An agency can claim this entry by proving it controls lippincott.com, and anyone can send a correction through the corrections page. The description stays ours; facts change when the agency's own pages do. How claims and corrections work.