Measurelab
Measurelab is a UK-based, independent marketing analytics consultancy covering tracking, BigQuery data platforms and data products for large organisations with long customer journeys.
Measurelab describes itself as a UK-based, independent marketing data infrastructure, analytics and AI consultancy that uses the Google Cloud and Marketing Platforms. Its pages state that it works with large, complex organizations navigating long customer journeys, from financial services to retail, education to energy. It states that it does not buy or sell media or take a cut of ad spend.
Its work is organised into three areas: tracking and consent management, intelligence platforms and data engineering, and marketing analytics and data products. On tracking, it works with GA4, Google Tag Manager and server-side tracking, hosted with Stape or Addingwell. On data platforms, it joins marketing, customer and product data in BigQuery using tested Dataform models, and says clients keep the code, definitions and documentation. It also offers a Foundation Audit, Data Assurance, and training in Google Analytics, Google Tag Manager, Google Data Studio and BigQuery.
Clients can work with it through ongoing support, projects and audits, or Data Assurance. Its pages state that ongoing support is bought as time at an agreed monthly pace, with everyone charged at the same rate. Projects and audits are priced at a fixed or scoped fee agreed before work starts.
It states that Springer Nature replaced stacked scheduled queries with documented, testable Dataform models. It also states that its UAL work took GTM container usage from 95% to 51% and JavaScript execution from 3.5s to 1.9s, and that its EDF work reduced daily query volume by 250GB.
Measurelab states that it has done marketing analytics since 2013, when Dara and Mark started the company. It works remotely and has hubs in Manchester, London and Brighton.
Packaged offers, as the agency names them
- Foundation Audit: A paid investigation of a client's analytics setup that identifies what to fix first.
- Data Assurance: A tech-enabled managed service with automated checks and monitoring of the analytics stack.
- Framing: A separately scoped, paid piece of work for planning the work before committing to it.
Sources
- Measurelab | Marketing analytics consultancy, 23 October 2026
- Marketing analytics services | Measurelab, 23 October 2026
- Server-side tracking, GA4 and GTM consulting | Measurelab, 23 October 2026
- BigQuery and Dataform consultancy | Intelligence platforms | Measurelab, 23 October 2026
- How we work: support, projects and audits | Measurelab, 23 October 2026
- About Measurelab | Independent analytics consultancy, 23 October 2026
- Case studies: managed analytics, tracking and data engineering | Measurelab, 23 October 2026
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