Adaptive & Co
Adaptive & Co is a data-intelligence consultancy delivering measurement, data architecture, intelligence and media through one senior team.
Adaptive & Co describes itself as a data-intelligence consultancy that delivers measurement, data architecture, intelligence, and media through one senior team.
Its services include Google Analytics consulting, Adobe Analytics consulting, Mixpanel analytics consulting, Google Tag Manager consulting, cookie consent management, attribution modeling, paid social advertising, SEO and GEO, and conversion optimization. For paid search, it states that it works across Google, Microsoft Advertising, and ChatGPT Ads. Its attribution page states that it combines MMM, incrementality experiments, and customer-level attribution. It also offers a fractional data team.
Its paid search page states that the senior consultant who sets the strategy runs the account. Its about page states that every engagement is led by a seasoned consultant who serves as the steward of the strategic roadmap. It states that its consultants work with tooling it builds itself, including Measurement Grader, its audit engine.
Its about page lists a milestone of being founded in Dublin and lists Brian Maher as Founder and CEO.
Packaged offers, as the agency names them
- Measurement Grader: Measurement Grader is the audit engine that Adaptive & Co builds for its consultants to use.
Who it fitsOpinion, not a ranking
Its pages describe a fractional data team that extends a client's own team with analytics specialists. Its attribution page addresses marketing teams that cannot confidently tell finance where additional budget should go. Its contact page invites visitors to schedule a consultation with one of its Senior Consultants.
Who it fits (our reading of its own pages; opinion). Written from the agency's own pages listed below. How we write these
Sources
- About Us | Analytics & Marketing Consultancy | Adaptive & Co, 23 October 2026
- Data-Intelligence Consultancy - Data, Technology & Marketing | USA, UK & Ireland, 23 October 2026
- Paid Search Marketing | Google, Microsoft & ChatGPT Ads | USA, UK, Ireland, 23 October 2026
- Attribution Modeling Consulting | MMM & Google Meridian Experts | USA, UK, Ireland, 23 October 2026
- Contact Us | Analytics & Marketing Consultants | Adaptive & Co, 23 October 2026
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