Explainify

Explainify helps fast-moving B2B teams turn confusion into clarity with high-impact videos built to drive results. Its pages name industries including B2B technology and software, finance and banking, healthcare and pharmaceuticals, and biotech and life sciences. It positions its animated video work around products that are complex, abstract or technical.

Its solutions cover 2D animated explainer videos, stock and live-action video production, short-form ads and social videos, and landing page videos. Its process page says work starts with strategy: a discovery conversation, a strategic brief, research and a kickoff, followed by scripting, storyboards and style options, voiceover, and animation. It states that it develops two branded style-frame options for the client to choose from and hands over layered source files after animation. Its short-form offer, FUEL, delivers a set of new ad units each month, and its pages describe monthly formats of three short-form videos or two short-form videos plus two static visuals.

On pricing, its FUEL page lists a 30-day Test Cycle starting at $5,000 per month, a 90-day Growth Cycle starting at $4,500 per month, and a 6-month Scale Cycle starting at $3,500 per month. A Hotjar case study on its FUEL page states that video campaigns on Facebook were 5.27 times more effective at converting leads than static ads and about 58 percent cheaper, a result attributed to the client in its own quote.

Its pages say it has been making animated explainer videos for more than 14 years.

Packaged offers, as the agency names them

• FUEL: FUEL is a monthly content engine of short-form ad videos and visuals for social, sales and paid advertising.