CMO Tribune
Voices

Topic: AI and search. Recorded on 31 October 2026.

We record that Liza Adams said this, where and when, in our own words. The post stays where it was published; the embed loads only if you ask for it.

Liza Adams

AI and executive advisor; fractional CMO, GrowthPath Partners

On using AI assistance to design and build multi-step automated workflows

Newsletter or blog post, GrowthPath Partners LLC, . Read the original

Our takeOpinion

An AI and executive advisor and fractional CMO at GrowthPath Partners raises how teams can use AI itself to design, check and challenge the multi-step workflows they build, rather than expecting every marketer to map a process unaided. The piece shows a practical sequence: have the tool interview you or capture what worked, define review points and stop limits, then ask it to play a skeptical colleague. A marketing leader trying to move a team from one-off prompting to repeatable work, especially one with mixed comfort levels around process design, could borrow the staged approach and start with a small first step. Our view is that the evidence is the author's own workshop experience and a few practitioner quotes, with no measured results, and the text itself notes that AI checking AI is not independent verification. It would transfer less well to high-risk outputs or regulated work, where a named human reviewer matters more than any clever prompt.

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Why this is here

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