Appointed
Marc Jacobs named John Wattiker chief marketing officer.
John Wattiker, chief marketing officer, Marc Jacobs.
The source
Marc Jacobs Appoints John Wattiker as Chief Marketing Officer, WWD.
The passage this row was checked against
John Wattiker will join Marc Jacobs as chief marketing officer, effective Monday. In this role, Wattiker will lead the brand's global marketing strategy, overseeing efforts to strengthen brand positioning, deepen consumer engagement and further expand Marc Jacobs' reach and relevance around the world.
The date is the page's own date, 24 September 2026.
Marc Jacobs in the record
John Wattiker is Marc Jacobs's chief marketing officer, per the record of 24 September 2026.
About this row
Tier B: an established marketing trade or business publication. This row cites a tier B source, so it counts as confirmed. An appointment fills a seat in the record only once it is confirmed.
Cite this row: CMO Tribune, "Marc Jacobs named John Wattiker chief marketing officer", The CMO moves record, recorded 23 October 2026, https://www.cmotribune.com/record/moves/marc-jacobs-john-wattiker.
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